Girls need boys!!!
Design is not for sissies. and we're not afraid to wear skirts.
If sugar + spice + everything nice = little girls, then what happens when you add to the above, math, science, technology and a whole lotta fun? That's right, smartypants, Girlstart, who work toward inspiring girls ages 9-15 in all of the above. Not only have we created a mall-worthy (hey, that's what the girls say, not us) logo, but we provided Girlstart with a handful of secondary marks, marketing materials as well as a Periodic Table of Girlstuff. Way cool.
Raindrops on roses and wiskers on kittens have got nothing to do with this project. To paraphrase Elvis, its "Girls, girls, girls!" Lead project designer, Bird (yeah, that's his name - like Britney, Madonna, Cher. Or Elvis, Bono, Sting, Prince) shaves his legs (you'll have to call to find out) but, like the Powerpuff Girls, kicks ass rendering butterflies and ladybugs. Marc is prone to wear a skirt (ok, its a kilt - clan McClaine). And yellow slippers (okay, they're Moroccan). His lead consultant on this project which encourages the study of math, science and technology for girls between the ages of 9 and 15? His daughter, Rebecka.
Marc English is not your typical designer. That's a good thing, because Girlstart is not your typical nonprofit. We needed someone who could understand our vision, in all its quirkiness and uniqueness. Marc got to know us the way you get to know a new friend: If you were as TV show, what would you be? If you were a superhero, what would your superpower be? What kind of music do you like? What are your favorite colors? It makes perfect sense.
Understanding a company is about understanding its culture. Our culture reflects our mission: we are here to empower girls. That is an extremely important message we are trying to impart to people. That's what Marc English Design did for Girlstart. They didn't just create an identity for us - they learned who we were and designed an identity as intriguing, magnificent and unique as every girl we serve. That was exactly what we wanted to communicate.
Director, Founder, Girlstart