No. 5 Evoke a religious experience Give them something to praise! Give them something to sing about! Give them a reason to spread your word. Anything less is earthbound and in turn, born to die. Give them timeless. Give them your heart and soul. Anything you consider great which was made by man or women was infused with heart and soul. And if you throw in a few bells and whistles along the way, a little smoke and mirrors, well . . . sometimes that helps. But don't push it. They can see through the charlatans.