We developed a visual identity that goes beyond the usual logo/color/typeface. Here a series of silouettes taken from archival shots of the guys in the film are combined with any number of photographic images taken from the streets of Austin and beyond. Seen below, the initial (white) poster, and the follow-up (yellow) poster, which came about by popular demand, as people were taking the flyers (seen at bottom) from their posted locations. We LIKE it when people steal....er, liberate....our work.
After developing the creative direction, Marc English Design then worked alongside Glen Dil, of RipTearShred (Austin) to develop the film titles, lower thirds, and credits, as well as with the Robot Agency (Houston) to develop the film's website . And as you can see, fans dug the stickers.