A year spent digging deep into Detroit and what makes Detroit-style pizza a thing. Days in the city observing and understanding what made and what makes the Motown a great town. Take in a tour of the Ford Rouge River plant to understand how mechanization Made America - and in turn, that same process of development and marketing was used to make Motown Records.
Then, create a Detroit playlist, to crank up while working: Iggy, Marvin Gaye, MC5, Jackson 5, Supremes, Martha & the Vandellas, the Temptations, White Stripes, and so much more.
Then OVER-deliver. Primary logo, secondary logo, and at least a half-dozen more. From hand-stamped and hand-numbered menus and coasters, to hand-painted walls, interior design, signage, guitar picks, mechanics rags, metal VIP cards, and even kid's placemats for crayons. A year in the making.