When transforming the Fiesta art Festival to The Austin Fine Arts Festival, the AMOA Guild undertook the serious responsibility of changing a 51-year Austin tradition. While we embraced the opportunity to revamp the event, we wanted the festival to maintain a uniquely Austin flavor. Luckily, Marc English Design is a crossing guard at the intersection of culture and community in Austin. They created a distinctly Austin feel to the campaign for the 2001 Festival [fyi, original identity done by our friends at FD2S], which bridged the fine arts character of the festival with the reality of laid back Austin. Their design work creates, not just reflects, the cultural aesthetic of Austin.
Director, Austin Museum of Art Guild