
Our approach to identity and packaging stems from the relationships and identities of families. Mothers, fathers, brothers, sisters, cousins, grandparents, may have similarities but they are not identical. The same should happen on the shelf - they should fit together, but not be cookie-cutter.
It helps that the "grandparents" here - the more refined WFM brand, versus the everyday 365 brand - are reflective of their pedigree: old school typography that any Italian from 100 years ago would recognize. While the 365 identity may follow the lines of between-the-wars Italian art deco, they still carry rules and wavy lines that can be found in the the "older" line.
It also helps having spent some time winding two-lane roads from the Italian Alps to the Italian coast, through such historic and contemporarily vibrant cites like Firenze, Siena, and Rome, not to mention the many small towns in between. This allows for an understanding of local flavor, whether it be food or design. Either way, it all adds up to an appetizing combination. Molto bene!
AFS | Quentin Tarantino Film Fest
AFS | Texas Film Hall of Fame 09
AIGA | Design Ranch
AMF | Love Austin Music
Cambridge Friends School
KIRK
Kinsei
La Sonrisa Productions | Inside The Circle
Marc English Design | Since 1993
Mass. Association of Bank Council
Rancho Pancho
Tsogolo La Thanzi Centre
UT/Austin | School of Architecture
Unnatural Axe
ABC-TV | Healthy Start / Healthy Babies
ACADIA: Suicide, Sex & Success
AFS | 20th Retrospective
AIGA Austin | Love | Work
AIGA Boston | Touch of Power
AIGA Honolulu
AIGA Houston | Doug Sahm
AIGA Miami
AIGA Omaha | The Wolves of Texas
AIGA Philadelphia
AIGA Washington, D.C.
Angels You Left
Auburn University
BF/VF | Laurie Anderson
BF/VF | MIra Nair
HOW Design Conference 2007
La Sonrisa Productions | Inside the Circle
Manufacturing Dissent
NWAADC Perspective
Quinto Malo Films | One Minute to Nine
Ransom Center | Avant Garde Film
Ransom Center | Voyages
Texas Film Hall of Fame
Texas Writers Month | 2002 | Carpenter
Texas Writers Month | 2004 | Michener
Criterion | Border Radio
Criterion | Dazed and Confused
Criterion | Naked
Criterion | Two-Lane Blacktop
Criterion | Walker
Honora Jacob
Internet Police Alliance
Kinsei
Legacy Trails
AFS | 20th Retrospective
AFS | Austin Studios brochure
AFS | Texas Film Hall of Fame
Austin Chronicle | English: 2nd Language
Austin Film Society | PoV
Chronicle Books | Cooking Up A Storm
Chronicle Books | Where Flavor Was Born
City of Austin | Create Austin Cultural Plan
Houghton Mifflin | About Language
Indigenous Art of Coahuila
Massachusetts College of Art | Compton
Rockport Publishers | Designing Identity
Texas Fine Art Association | Pulp Fictions
Texas Writers Month
UT Department of Education
Vtel
AFS | Essential Cinema
AFS | Fundraising Invitation
AFS | Make Watch Love Film
Arts Alliance America | Inning By Inning
Booker Music | Craig Hella Johnson
Boston Brownies
Criterion | Border Radio
Criterion | Dazed and Confused
Criterion | Naked
Criterion | Slacker
Criterion | Two-Lane Blacktop
LOL
The Stains
Whole Foods Market | 365 Pasta | bag
Whole Foods Market | 365 Pasta | box
Whole Foods Market | Belgian Chocolates
Whole Foods Market | Pasta
Whole Foods Market | Pasta family
Whole Foods Market | Seasonal Specialties
Whole Foods Market | Truffles