We got a call from Whole Foods Market to work on packaging for their private line of products. The idea, that all products should not be branded by a monolithic standard. Instead, each product has the integrity of the actual content and point of origin, if appropriate, essentially creating visual experiences that bear repeated viewings.
Remember when you were a kid and read all the words on the cereal package? Our task: make the packaging engaging, so one will take the product off the shelf in the store, and be pleased with having it on the shelf or table in the kitchen.
When possible, we'll show you both Before and After packaging.