Design as Business Strategy | Universidad Francisco Marroquin | Guatemala City, Guatemala
Rooted in English's book "Designing Identity: Graphic Design as a Business Strategy, these hands-on and invigorating workshops help MBA students better understand the role of design and branding in relation to the bottom line, in an engaging and informal manner. Students will leave with a thorough understanding of the design process and how to engage a design studio or creative team, as well as find ways to apply those insights to their own businesses.
Francisco Marroquin University (UFM) is a private, secular university in Guatemala City, Guatemala
UFM's mission is "to teach and disseminate the ethical, legal, and overall economic principles of a society of free and responsible persons."
UFM's philosophy statement is "universities need to place themselves beyond the conflicts of their time so that science and academic freedom - which humankind will need at all times - may be preserved."